Week 10 EOC: What Channels are you going to do to get your product noticed?

One of the major components needed to be kept in mind when creating an advertisement is the target market that is trying to be reached. After deciding the target market that the advertisement is needed to be seen by, the advertiser needs to figure out how the advertisement is going to reach the targeted consumer. The medium in which the advertisement is released is a critical element in the success of the advertising campaign. In the ad campaign for the 2016 GMC Yukon Denali, the target market would be wealthy homeowners with a family. So the next step in deciding the appropriate mediums to reach this specific market is finding out what mediums these consumers encounter on a regular basis. In the Yukon Denali campaign, the mediums used to achieve the most effectiveness of the campaign are going to be Billboards, Magazine Ads and Online advertisements on specific commercial websites. The billboards will be seen by consumers in transit from their workplace. Most of the exposure will be during rush hour times when people are in their current cars. The magazine advertisements will be in business magazines in order to reach the target market of older males with high income. Online advertisements will be used heavily as well in order to connect with the consumers on a current, ever adapting medium. In order to reach the full target market, multiple mediums will be used.

Week 6 EOC: Lady Gaga and The Grammys

The highlight of the 2016 Grammys Music Awards was the tribute performance by Lady Gaga for the recently deceased, David Bowie. Upon hearing the devastating news of Bowie’s untimely death, technology company, Intel, decided to team up with the Grammys Music Awards and Lady Gaga’s company Haus of Gaga to pay tribute to the widely loved David Bowie. Having only a few weeks until the live performance, the crew was faced with quite the task. Intel, as the front runner of the performance, used the show to highlight products used and seen on stage. The product of the teams’ hard work was nothing short of jaw-dropping. The set begins with a close-up Lady Gaga’s face, her makeup, digitally projected in order to create animations that would make any makeup artist stand in amazement. Within the first few seconds, the viewer is captivated. The set goes on to showcase many other technological feats such as a robotic keyboard, movement tacking jewelry and stunning projections that were being manipulated real-time by Gaga’s motions. The performance as a whole was breath taking, nobody can argue that. Some controversy, though, has arisen from the performance. Many viewers, presumably David Bowie fans, are outraged by the tribute. Claims accusing Intel of exploiting the death of David Bowie to advertise their company are prevalent. What some saw as an entertaining musical performance, others saw as a disgrace to a loved musician. Whether or not you feel either way, it is simple to see who truly benefited from the tribute performance. Of course, Lady Gaga gets to showcase her musical talent and gets to be seen by millions and the Grammys get the promotion and viewers they are so desperate for but the one that is getting people angry is the benefit of Intel. The whole performance, at the end of the day, was an advertisement for the company’s products. Nothing less.

Week 4 EOC: Role of Women in Contemporary Advertisements

In this ad, it is clear where the creators wanted the viewers focus to be. If you notice, there are no other body parts in view that would normally be included, such as arms. Then the advertisers go to the extent to connect the breast shown to parts of a car, referring to the common slang “headlamps” in reference to a woman’s bosom. Not only do they objectify the woman shown but they even go the extent to objectifying her breast by correlating them with car parts. This is a textbook example of how advertisers use woman as sexual objects to gain appeal.

In the ad shown above, the brand uses the negative objectification of women for what is thought to be a good cause. The ad targets consumers that find themselves attracted to the female body and uses that sexual attraction to then demean the viewer and force a feeling of conviction towards the cause of donation. While organ donation is good cause, the brand is still using the female form as a sexual object to achieve an agenda. 

The ad presented above shows a male with two females around him, touching all over his body and by the look on his face, he seems pretty happy about it. The ad is clearly targeting young heterosexual males by depicting a stimulating sexual situation that the average young straight male finds himself wanting. The copy shown then manipulates the viewer by correlating the use of the product to the sexual situation shown. I personally find this ad not only offensive to women by the objectification but to young straight males such as myself.

Week 3 EOC: Ethics In Tobacco

·  1. Determine the scenario: What happens in this frame? Babe Ruth is in his signature post-wing stance as the lighting puts his right at the center of attention. Then the consumer is drawn to the text around him, claiming smoothness and a quote from the man himself.

·  2. What is the setting? What are the conditions? The background is very cool and fluid which contrasts from the product image and the brand name.

·  3. Who are the people or groups? A very well loved baseball player.

·  4. What is their point of view around this specific experience? Babe Ruth is one of the most watched and admired men of the time, having been in the spotlight, anything he claims is going to leave an impact.  

·  5. What are their goals? To get male sports fans to buy their tobacco.

·  6. What are their assumptions? If Babe Ruth uses this product, it must be the best and the one for me.

·  7. Are there conflicts? Is there cooperation? The colors used within the ad contrast drastically yet the way they emphasize the brand seems to work as a whole piece.

·  8. What are the outcomes? Men buy this tobacco because they honor the opinion and look up to Babe Ruth.