Week 7 EOC: The Pitch

The GMC Yukon Denali has been a staple of luxury for years. GMC spares no cost in giving the driver more than what they ask upon purchasing the vehicle. Whether it’s the stylish curves and sleek design or its gigantic presence driving down the road, the Yukon has stolen hearts of drivers all over the country. The large cabin space is suitable for carrying large loads, if need be or it can be used to carry more passengers. GMC truly accommodates the storing needs over every driver. The interior of the GMC Yukon Denali is nothing short of divine and makes the driver feel better than the genuine leather they are sitting on. The entertainment features equipped in the Yukon are sure to supplement all of your various wants and desires. Every Yukon Denali is equipped with a state of the art navigation system that could help a blind man find his way. With the standard touch-screen mounted within arm’s reach, the driver has all of the amenities of the Yukon at the tip of their fingers. Also equipped with hands-free options on the steering wheel, the Yukon accommodates the driver that doesn’t want to move a muscle. The driver is immersed within a truly luxurious experience before even entering the vehicle. As the chrome accents catch your gaze, your eyes shift to the stylish and commanding lines down the body to the rear of the vehicle where you can find the Yukon’s hands-free power rear lift gate. Just in case your hands are full and you can’t find your keys in your bag in time, the GMC Yukon Denali is equipped with an intuitive keyless entry system in every car. It is clear that GMC spared no expense for the style and comfort every driver wants and deserves. The GMC Yukon Denali, “You Deserve It.”

Week 6 EOC: Lady Gaga and The Grammys

The highlight of the 2016 Grammys Music Awards was the tribute performance by Lady Gaga for the recently deceased, David Bowie. Upon hearing the devastating news of Bowie’s untimely death, technology company, Intel, decided to team up with the Grammys Music Awards and Lady Gaga’s company Haus of Gaga to pay tribute to the widely loved David Bowie. Having only a few weeks until the live performance, the crew was faced with quite the task. Intel, as the front runner of the performance, used the show to highlight products used and seen on stage. The product of the teams’ hard work was nothing short of jaw-dropping. The set begins with a close-up Lady Gaga’s face, her makeup, digitally projected in order to create animations that would make any makeup artist stand in amazement. Within the first few seconds, the viewer is captivated. The set goes on to showcase many other technological feats such as a robotic keyboard, movement tacking jewelry and stunning projections that were being manipulated real-time by Gaga’s motions. The performance as a whole was breath taking, nobody can argue that. Some controversy, though, has arisen from the performance. Many viewers, presumably David Bowie fans, are outraged by the tribute. Claims accusing Intel of exploiting the death of David Bowie to advertise their company are prevalent. What some saw as an entertaining musical performance, others saw as a disgrace to a loved musician. Whether or not you feel either way, it is simple to see who truly benefited from the tribute performance. Of course, Lady Gaga gets to showcase her musical talent and gets to be seen by millions and the Grammys get the promotion and viewers they are so desperate for but the one that is getting people angry is the benefit of Intel. The whole performance, at the end of the day, was an advertisement for the company’s products. Nothing less.

Week 4 EOC: Role of Women in Contemporary Advertisements

In this ad, it is clear where the creators wanted the viewers focus to be. If you notice, there are no other body parts in view that would normally be included, such as arms. Then the advertisers go to the extent to connect the breast shown to parts of a car, referring to the common slang “headlamps” in reference to a woman’s bosom. Not only do they objectify the woman shown but they even go the extent to objectifying her breast by correlating them with car parts. This is a textbook example of how advertisers use woman as sexual objects to gain appeal.

In the ad shown above, the brand uses the negative objectification of women for what is thought to be a good cause. The ad targets consumers that find themselves attracted to the female body and uses that sexual attraction to then demean the viewer and force a feeling of conviction towards the cause of donation. While organ donation is good cause, the brand is still using the female form as a sexual object to achieve an agenda. 

The ad presented above shows a male with two females around him, touching all over his body and by the look on his face, he seems pretty happy about it. The ad is clearly targeting young heterosexual males by depicting a stimulating sexual situation that the average young straight male finds himself wanting. The copy shown then manipulates the viewer by correlating the use of the product to the sexual situation shown. I personally find this ad not only offensive to women by the objectification but to young straight males such as myself.