In this ad, it is clear where the creators wanted the
viewers focus to be. If you notice, there are no other body parts in view that
would normally be included, such as arms. Then the advertisers go to the extent
to connect the breast shown to parts of a car, referring to the common slang
“headlamps” in reference to a woman’s bosom. Not only do they objectify the
woman shown but they even go the extent to objectifying her breast by
correlating them with car parts. This is a textbook example of how advertisers
use woman as sexual objects to gain appeal.
In the ad shown above, the brand uses the negative
objectification of women for what is thought to be a good cause. The ad targets
consumers that find themselves attracted to the female body and uses that sexual
attraction to then demean the viewer and force a feeling of conviction towards
the cause of donation. While organ donation is good cause, the brand is still
using the female form as a sexual object to achieve an agenda.
The ad presented above shows a male with two females around
him, touching all over his body and by the look on his face, he seems pretty
happy about it. The ad is clearly targeting young heterosexual males by
depicting a stimulating sexual situation that the average young straight male
finds himself wanting. The copy shown then manipulates the viewer by
correlating the use of the product to the sexual situation shown. I personally
find this ad not only offensive to women by the objectification but to young
straight males such as myself.
No comments:
Post a Comment