The highlight of the 2016 Grammys
Music Awards was the tribute performance by Lady Gaga for the recently
deceased, David Bowie. Upon hearing the devastating news of Bowie’s untimely death,
technology company, Intel, decided to team up with the Grammys Music Awards and
Lady Gaga’s company Haus of Gaga to pay tribute to the widely loved David
Bowie. Having only a few weeks until the live performance, the crew was faced
with quite the task. Intel, as the front runner of the performance, used the
show to highlight products used and seen on stage. The product of the teams’
hard work was nothing short of jaw-dropping. The set begins with a close-up Lady
Gaga’s face, her makeup, digitally projected in order to create animations that
would make any makeup artist stand in amazement. Within the first few seconds,
the viewer is captivated. The set goes on to showcase many other technological
feats such as a robotic keyboard, movement tacking jewelry and stunning
projections that were being manipulated real-time by Gaga’s motions. The
performance as a whole was breath taking, nobody can argue that. Some controversy,
though, has arisen from the performance. Many viewers, presumably David Bowie
fans, are outraged by the tribute. Claims accusing Intel of exploiting the
death of David Bowie to advertise their company are prevalent. What some saw as
an entertaining musical performance, others saw as a disgrace to a loved
musician. Whether or not you feel either way, it is simple to see who truly benefited
from the tribute performance. Of course, Lady Gaga gets to showcase her musical
talent and gets to be seen by millions and the Grammys get the promotion and
viewers they are so desperate for but the one that is getting people angry is
the benefit of Intel. The whole performance, at the end of the day, was an advertisement
for the company’s products. Nothing less.
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