Week 10 EOC: What Channels are you going to do to get your product noticed?

One of the major components needed to be kept in mind when creating an advertisement is the target market that is trying to be reached. After deciding the target market that the advertisement is needed to be seen by, the advertiser needs to figure out how the advertisement is going to reach the targeted consumer. The medium in which the advertisement is released is a critical element in the success of the advertising campaign. In the ad campaign for the 2016 GMC Yukon Denali, the target market would be wealthy homeowners with a family. So the next step in deciding the appropriate mediums to reach this specific market is finding out what mediums these consumers encounter on a regular basis. In the Yukon Denali campaign, the mediums used to achieve the most effectiveness of the campaign are going to be Billboards, Magazine Ads and Online advertisements on specific commercial websites. The billboards will be seen by consumers in transit from their workplace. Most of the exposure will be during rush hour times when people are in their current cars. The magazine advertisements will be in business magazines in order to reach the target market of older males with high income. Online advertisements will be used heavily as well in order to connect with the consumers on a current, ever adapting medium. In order to reach the full target market, multiple mediums will be used.